Live CRM has a built in mechanism that allows you to transition a lead from being just a suspect to being a prospect where it presents an opportunity for the business. All that needs to be done is to evaluate the opportunity and predict the probability of winning the business. Once the opportunity is qualified you are now ready to meet your new prospect.

What else can Live CRM do for my business?

Integrated Marketing - What, Why and How? - From the CEO's blog
Marketing, by far, is the most important and also the most overlooked area in a business. Marketing is not just about winning new customers but also about keeping existing ones.
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Everyone is my customer! - From the CEO's blog
Grant’s insight into understanding and creating a strategy to expose pain was a real revelation to me. The way he thinks is just so not the norm. We all think of our product first, the market second and perhaps the problems our products solve third. But Grant says, do it the other way around.
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