Competitive Advantage through Workflow Automation
If you have ever lead a dedicated, professional sales team then you’ll know that sales people are focused predominately on one thing… Sales! You’ll also know that as hunters, sales professionals can leave behind a lot of collateral damage in their wake and are notorious for not completing paperwork or sales processes.
But, you’ve employed them to do what they do best and that is to sell and often when you look at your process you have to ask the question is all that paperwork necessary? In some cases yes and in others the answer could be, well maybe not… One thing that does make sense is to look at your sales process, in fact; look at all of your processes and ask yourself the question. How much of this can be automated?
You may have heard me say before that in today’s business environment it is no longer a question of big vs small, but of fast vs slow. Workflow automation linked to a CRM system can greatly increase productivity and efficiency within your organisation. A direct spin off of this level of automation is that it also provides the business with a KPI measurement tool. Read more…
